Everyday, across the world, brands are being built, reinvented, refreshed or retired.
Brand building is an exhaustive subject, which entails continuous study and updates. This handbook has been refreshed as per the new syllabus, as revised by the Mumbai University in 2016.
Contents –
1. Brand Building
2. Brand Identity
3. Brand Positioning
4. Brand Personality
5. Brand Leverage
6. Branding Strategies
7. Re-positioning of Brands
8. Brand Equity
9. Brand Equity Measures
10. Brand Building Imperatives
