As we see throughout the business world, many great strategies never get implemented. Many intelligent leaders fail and many strategic initiatives cause more problem than they solve. Often that is because people refuse to change or fail to agree on the changes to be made. Many leaders of strategic initiatives know this, and know communication system can help to build commitment to change within organizations and tea
The editors of this book tried to help the many intelligent, well intentioned change leaders in the world to become more sophisticated users of communication system Our goal with this book is to increase their chances of success by helping them know how to use communication system to best support change. This involves selecting and working with competent facilitators with a depth of expertise relevant to the change initiative. It also means being able to judge the real quality of a facilitator`s work with a group. And to know what to do to ensure that changes agreed during facilitated processes are implemented.
This book will help you, your colleagues, and your organization to experience more success in getting people to commit to change by using communication system appropriately. At the same time, this should result in more great strategies being implemented by supporting intelligent change leaders to survive and thrive in the risky world of building organizations fit for the future.
Contents
I. EMERGING TRENDS IN CORPORATE COMMUNICATION
1. Corporate Communication: An Essential Tool for Modern Management Practices
Purnyasree Panda
2. Emerging Trends in Corporate Communications
Rajagopal Yadavalli
3. Current Trends and Practices in Corporate Communication
Abhishek and Meghna
4. Emerging Trends in Corporate Communications − A Case of TCS
Srikanth Surampudi and Nimesh Varma
5. Sustainability and Emerging Trends of Corporate Communication
S. Sudhakar Chary and R Naveen Kumar
II. CORPORATE CRISIS AND CHANGE MANAGEMENT
6. Seven Elements and Seven Dimensions of Management of Communication in crisis
M.N.R. Manohar
7. Change Happens : Communication Principles for Managing Change
V. Vijay Durga Prasad
8. Communicating Through Crisis And Change Management
Nittal Asher
9. Difficulties Experienced In Effective Corporate Communication Notwithstanding The Technological Support Available
0.P. Vyas and Virendra Singh
III. CORPORATE COMMUNICATION STRATEGY AND INTERNAL CORPORATE COMMUNICATION
10. Corporate Communication Strategy And Policy
R. Sunita John
11. Zee Network Strategic Evaluation : A Case Study On Integrated Marketing And Integrated Communication
Keshamoni Srinivas
12. Top-Of The Mind Brand Awareness And Brand Launching Using Pr− The Stratedigm Shift In Brand Building
Sabyasachi Rath and G Kishore
13. Communication Strategy for Tourism Promotion: A Case Study of Bihar Tourism
Mihir Bholey
14. Internal Corporate Communication
Rajiv Khaire
15. Employee Engagement: Communication Strategies in Internal Branding
Kiran.V, Ms. Deepthi. E and Srinivasarao, Dokku
IV. CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY
16. Corporate Social Responsibility: An Accountability Perspective
Bhaskar VJJV
17. Relevance of Business Ethics in Small and Medium Enterprises (SME) Sector
Meera Lal
18. Corporate Social Responsibility &minus Ethics
K.S. Kavitha
19. Social Interaction and Social Adjustment among Street Children in Rehabilitation Homes : Implications for Communication Strategy
C.H. Ramesh Babu
20. Corporate Governance, Practice and Policies :The Indian Enron Saga
Vikram Singh, Boopalan and Madhavi Pandya.
21. The Role Of Independent Directors In Corporate Governance
Faresa Fatima
22. Corporate Social Responsibility: A Renewed Approach
Ch.Sri Rama Murthy
23. Quality of Environment: A Research Communiqué
Yeshwanth Rao
V. ALLIED COMMUNICATIONS IN CORPORATE WORLD
24. Importance Of English In The Corporate World
Satish Pandya
25. Improving Corporate Communication: A Consulting perspective
K.Sreedhar
26. Role Of Research Methodologies In Communications
Reshma Nikhat
27. Service Quality Measurement in a Library: Implications for Communications Strategy
S.Shyam Sunder Rao
28. HRD Climate and HRD Practices In Select Banks
K. Rajeshwari
VI. EXPERTS VIEWS ON EMERGENT FUNCTION OF CORPORATE COMMUNICATION
29. How Do We Perceive What Is Out There?
M W Pandit
30. Emerging Trends In Corporate Communications − A Synoptic Note
BR Virmani
31. Emerging trends in Corporate Communication
B P Sanjay
32. The − State − of − the − Art Public Relations
Narsimha Reddi
33. Theory, Research and Practice for the Development of Personalized Medicine for Cancers: A Communications Perspective
Kaiser Jamil
34. Right to Information − A new era in Public Information for Good Governance
Y Babji Corporate
35. Communications and Employer Branding
K. Narendranath and Jyotsana
VII. THE FUTURE OF CORPORATE COMMUNICATIONS
Chandra Sekhar SF and Madhavi S. Pandya
