It gives us a great pleasure to present the first edition of the book on “Retail Management”. This book is written as per the revised syllabus for the teachers and students of TYBMS.
Contents –
Unit I : Retail Management – An Overview
1. Introduction to Retail Management
2. Retail Formats
3. IT in Retail
4. Emerging Trends in Retailing
Unit II : Retail Consumer and Retail Strategy
5. Retail Consumer/Shopper
6. CRM in Retail
7. Retail Strategy
8. Store Location Selection
9. HRM in Retail
Unit III : Merchandise Management and Pricing
10. Merchandise Management
11. Buying Function
12. Retail Pricing
Unit IV: Managing and Sustaining Retail
13. Retail Store Operations
14. Store Design and Layout
15. Mall Management and Ethical Issues in Retailing
