We have great pleasure in presenting the first edition “Customer Relationship Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is very simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Customer Relationship Management. We have tried to make the book very useful for the students but still we thankfully solicit and incorporate the suggestions of our readers. This title “Customer Relationship Management” provides them as opportunity to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with thorough understanding of Practicals on Customer Relationship Management concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
Contents –
1.Evolution of Customer Relationship
2. CRM Concepts
3. Planning for CRM
4. CRM and Marketing Strategy
5. CRM Problems in Implementation
Solved Model Question Paper
Last Minute Revision (LRM)
