Digital Marketing is the the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media and web-based advertising, but also text and multimedia messages as a marketing channel. The focus of any business is to get as many clients and customers in through the door as possible. Marketing holds the key to attracting them and generating leads. Most savvy businesses will start relying exclusively on digital marketing from 2022 onwards and the reason is simple. The COVID-19 pandemic has forced us into it and, this has, made businesses transition to the digital model as well so they can survive satisfying the needs of customers and to prove themselves the best in this competitive business era.
Contents –
1. Introduction to Marketing
2. Search Engine Optimization
3. Search Engine Marketing (SEM)
4. Conversions
5. Social Media Marketing and Digital Communities
