We have great pleasure in presenting the first edition “Marketing Management” written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Marketing Management. We have tried to make the book very useful for the students. This title “Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Introduction to Marketing
2. Analysing Consumer Behaviour
3. Product Management and Pricing
4. Distribution and Promotion
5. Market Segmentation, Targeting and Brand Positioning
6. Emerging Trends in Marketing
