Customer Relationship Management

In the dynamic and competitive landscape of today’s business world, building and nurturing strong relationships with customers has emerged as a critical strategic initiative for organisations across industries. Whether you’re a business leader steering your organisation through turbulent seas, a marketer striving to create compelling customer experiences, or a technology enthusiast exploring CRM’s digital facets, Customer Relationship Management (CRM) has evolved from being a mere buzzword to a pivotal framework that enables businesses to understand, engage, and serve their customers more effectively.

This book delves into the multifaceted realm of CRM, exploring its various dimensions and applications, ranging from implementation strategies to cutting-edge technologies. With practical insights, real-world examples, and thought-provoking perspectives, we embark on a quest to understand, embrace, and excel in the realm of Customer Relationship Management in each and every business or service providers.

Contents –

1: Introduction to Customer Relationship Management (CRM) – Kritika Prakash
2: Customer Empowerment – Dr. Anita Deshbhratar
3: CRMImplementation – K. Pratyusha Reddy
4: Marketing in Tourism Industry – Ms. Smriti Shrivastava
5: Customer Relationship Management as a Business Strategy – Dr. Hemlata Shakya
6: Analytics of Customer Relationship Management (CRM) – Nidhi Gupta
7: Social Customer Relationship Management – Jahanvi Shyamkuwar & Dr. N.R. Das
8: Relationship Building and Brand Management – Inderpreet Bhogal
9: Customer Relationship Management in Tourism – Dr. Richa Mishra
10: Sustainability and Customer Relationship Management – Anshita Sachan
11: The Model of Buyer-Seller Relationship and the Customer Relationship Audit – Nisha Dinker
12: A Descriptive Study of Customer Relationship Management: Enhancing Customer Retention and Acquisition Strategies – Ms. Zenab Javed
13: Strategic Insights into Digital Customer Relationship Management: The JioMart Experience by Reliance Retail – Dr. D.K. Gangwar & Mr. Rishabh Gangwar
14: e-CRM Implementation and its Impact: A Case Study of Star Health and Allied Insurance Company – Deeksha Chaurasia & Dr. D.K. Dubey
15 A Study on the Inclusion of e-CRMStrategies by the Corporate Sectors with Special Reference to Amazon, India – Insha Mirza & Aishwarya Sewani
16: e-CRM—Revolutionizing Customer Relationships in the Digital Age – Brajesh Jatav
17: Customer Relationship Management in Banking Sector — A Comparative Study – Nazia Sultana & Nidhi Gupta