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Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services marketers to develop their services offer and marker them. Marketing practices adopted in manufacturing products cannot be adopted in toto in services marketing. Services processes involve interaction between services product and consumers and hence services marketing cannot be an isolated activity of a services management.

Book Content of Services Marketing
  1. Services Marketing- An Overview
  2. Services Marketing
  3. Services Marketing Structure
  4. Services Marketing Mix
  5. Product
  6. Pricing
  7. Promotion
  8. Place(Distribution)
  9. People
  10. Physical Evidence
  11. Process
  12. Organisation
  13. Marketing Strategy In Service Business
  14. Service Quality
  15. Managing Service Competition
  16. Marketing Of ServiceReferences
ISBN

Year of publication

2017

Edition

First

Pages

318

Book Code

Student Dollar Price

9

Type

Author

Dr. Anil Kumar,

Dr. K. Nirmala,

Dr. P.N. Reddy,

Prof. H.R. Appannaiah

Publisher

Himalaya pub