Students of commerce and management need to know the overall environment they are to live and work in. Only then they know the importance of the impact of different environmental factors have on business activities. This book mainly covers, UG level, simple explanation on (1) Political Environment, (2) Economical Environmental, (3) Socio-cultural Environmental, (4) Natural Environmental, and (5) Global Environmental.
Contents :
1. Introduction to Business Environment
2. Political Environment
3. Economic Environment
4. Technological Environment
5. Socio-Cultural Environment
6. Natural Environment
7. Global Environment
8. Business Ownership
Skill Development Exercises
