This book “International Business” is comprehensive and practical, covering core concepts with real-world examples, caselets, case studies and organisational consequences. It is up to date with current events and research. The book covers major aspects of international business, including globalisation, international trade, foreign direct investment, international finance, international marketing, MNCs and their subsidiaries, CAGE model, Diamond model and international strategies. The book incorporates the latest events, statistics, and research findings in the field. The material is lucid for the students; it talks about how to apply concepts in real-world business situations. The language is clear and brief, avoiding unnecessary jargon. The author has created a clear and logical structure, making it easy for students to follow the flow of information.
Contents –
1. Introduction to International Trade
2. Evaluating Country Attractiveness – Various Business Models
3. Understanding Cultural Difference and its Impact on Business
4. International Finance Decisions – its Impact on Corporations
5. Forex Management
6. WTO Regional Trade
7. Managing Multinational and Subsidiaries
8. Impact of I-R Model on Subsidiary Management
References