Visual Communication plays an integral role in the dynamic and fast-evolving landscape of media and communication studies. With its wide applications in the realms of digital content, advertising, and mass communication, understanding the principles of visual storytelling has become a critical need for students pursuing a career in media. This book, designed specifically for the Bachelor of Mass Media Communication program under the Major Basket as per the New Education Policy (NEP), aims to provide a comprehensive and in-depth exploration of visual communication. In alignment with the syllabus prescribed by Mumbai University, this book offers a structured approach to understanding the core concepts of visual communication. From the foundations of design principles to the nuances of visual storytelling, we have meticulously curated content that balances theoretical frameworks with practical applications. By integrating case studies, examples, and exercises, our goal is to offer students not just knowledge but also the skills necessary to excel in this field.
Contents –
1. Introduction
2. Medium of Communication
3. Public Places : Part 1 : Architecture, Part 2 : Clothing
4. Application
5. Elements of Arts
