Professor B.A. Chansarkar, holds a M.Sc. (Statistics) and a Ph.D. He has been with Middlesex University, London since 1972. He was Director of Middlesex University Dubai Campus and also Middlesex University Mauritius Campus. Prior to joining Middlesex University, he has Senior Market Research Executive with Watney Mann Limited, Brewers in London. Dr. Chansarkar has authored several books and has published extensively in international journals. He has supervised Ph.D. students in United Kingdom (UK) and India. He is an external examiner for doctoral students in UK, India, Middle East and Far East. Dr. Chansarkar has visited and lectured in countries in Europe, Middle East, Far East and America. Has a research interest include marketing, national planning, student assessment and multi-country product image.