Dr. C.S.G. Krishnamacharyulu is a retired Professor and Head of the Department of Management at Sri Venkateswara University, Tirupati (AP). He has about 38 years of teaching, research and training experience. He guided several research students and published research papers in national and international journals. He played a key role in organising entrepreneurship development programmes and soft skills training. He co-authord with Dr. Lalitha Ramakrishnan about 12 textbooks.