Dr. Jacob Cherian, is a Faculty in Management at COBA, Abu Dhabi University, UAE. He has worked in various positions such as Chairman of Marketing Department, CBA, Jeddah, KSA, Head of the Department of Commerce, Rizvi College, Mumbai, India. He has diversified experiences as R&D Manager, HRD Manager in various industries. He has also worked as HRD and Export Consultant. He has attained the Masters Degrees of M.Com, MSW, MBA, M.Phil, and also Ph.D. in Business Management. He has participated and presented research papers in various conferences. He has authored few books.