Dr. Veena Ishwarappa Bhavikatti is an Assistant Professor at Dayananda Sagar Business School, Bengaluru, with over 13 years of academic experience. She holds a Ph.D. in Human Resource Management and an M.Phil. from Karnataka State Women’s University, Bijapur, as well as an MBA from Gulbarga University. Her areas of expertise include Human Resource Management, Marketing, and Organisational Behaviour. She has authored 33 research papers, presented her work at IIMs, published over 10 Scopus-indexed and 3 ABDC-rated journal articles, authored 3 books, and holds multiple patents.