Jayesh Aagja is Assistant Professor in Marketing Area with Institute of Management, Nirma University, Ahmedabad. He has over 13 years of Academic experience at Postgraduate level of teaching management courses. He has doctorate in Management from Veer Narmad South Gujarat University, Surat. He has presented research papers in national and international conferences and has published in international journals. His areas of research interests are service quality, services marketing and consumer behavior.