Sanjay Jain is Associate Professor of Marekting at Institute of Management, Nirma University, Ahmedabad. He has done his Ph.D. in Pharmaceutical Marketing from Mohan Lal Sukhadia University, Udaipur and his thesis has been awarded as best thesis in Doctoral confluence at IBS- Gurgaon. Dr. jain has more than 13 years of experience in industry and academia. He began his career with industry in sales and marketing area and here spent more than five years. In the last eight years, he is into management teaching and his teaching interests are marketing management, marketing communications and international marketing. He has also received Doctoral Fellowship from Indian Council of Social Science and Research (ICSSR), New Delhi. Dr. Jain has also done four months Faculty Development Program from IIM- Ahmedabad. His research interests are pharmaceutical marketing and marketing communications and he has published numerous research papers in national and international journals. He has been to many national and international conferences, workshops and seminars as participant as well as resource person.