Prof. Karan Singh Khundia is basically a Chemical Engineer from National Institute of Technology (NIT), Shrinagar (Kashmir) and a Post Graduate in Management from IIM, Bangalore. After working with different industries for 27 years in the area of Marketing, he consciously decided to switch over to management education, to share his experience and knowledge with the students. Initially, he was with Amity International Business School, Amity University, Noida as professor n the area of Marketing for Three Years. later on, he switched over to Janki Devi Bajaj Institute of Management Studies, S.N.D.T. Women`s University Mumbai where he worked for three years. Currently, he is associated with Amity Global Business School, Mumbai as professor in marketing area. His strengths are centering around Strategic Marketing Management, Product and Brand Management as also in the area of Sales and Distribution.