Management Principles and Applications (Sem 1, Bengaluru North Univ)

Introduction of New Education Policy in Karnataka State at degree level, has given an impetus to restructure the courses at

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Management Process (Bangalore Univ)

Business Management, today, is strictly viewed in terms of commercial values such as increased productivity, approach towards labour relations, better

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Managerial Finance (Sem 1, Bangalore Univ)

We have great pleasure in presenting the first edition “Managerial Finance” written for students of UG and PG courses. The

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Market Analysis for Business Decisions (Sem 1, BBA Bengaluru City Univ)

We have great pleasure in presenting First edition “Market Analysis for Business Decisions” written for students of UG courses. The

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Marketing and Event Management (Sem 2, Bangalore Univ)

This title is written for beginners to understand the concepts of marketing and event management As a subject of study

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Marketing and Event Management (Sem 3, Bangalore Univ)

We have great pleasure in presenting First Edition “Marketing and Even Management” written for students of UG courses. The related

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Marketing and Services Management (Bangalore Univ)

Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in

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Marketing Dynamics (Sem 2, BBA, Bangalore Univ)

We have great pleasure in presenting First edition “Marketing Dynamics” written for students of UG courses. The related matters are

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Marketing Management

Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in

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Marketing Management

Marketing Management is one of the functional areas of management ant it is a vast and big area of study

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Marketing Management

All great things grow very slowly, very silently without making any noise”. This profound and statement of the great mystic

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Marketing Management (Bangalore Univ)

Our customers are our readers, keeping this in mind and to add value to existing fund of knowledge in the

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Marketing Management (Bengalore Uni.)

Indian Marketers today are excited and area facing challenges because of technology intensive, hyper competitive global business environment prevailing in

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Marketing Management (Bengaluru Univ)

In any business activity, marketing occupies the centre stage and facilitates the smooth running of business. Keeping this aspect in

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Marketing Management (Sem 1, Bangalore Univ (NEP))

We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are

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Marketing Management (Sem 1, BBA Bangalore Univ)

We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are

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Marketing Management (Sem 2, Bengaluru Univ)

We have great pleasure indeed that the First edition “Marketing Management” is placed before the esteemed academicians and researchers, who

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Marketing of Industrial Goods

This book is drafted in accordance with the syllabus of Marketing of Industrial Goods of the BBM course of Bangalore

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Marketing of Insurance Products (Bangalore Univ)

We have great pleasure in presenting the first edition “Marketing of Insurance Products” written for students of UG courses. The

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Methods and Techniques for Business Data Analysis (Sem 2, Bengaluru City Univ)

This book has been especially written for 2nd Semester B.Com students of Bengaluru City University, The language of the book

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