We are truly honoured and delighted to present the First Edition of “AD MAKING”. This textbook is meticulously crafted for the Second Year Bachelor of Management Studies (SYBMS), Semester IV students at the University of Mumbai.
We are grateful for the opportunity to align this resource precisely with the Revised Syllabus, the New Paper Pattern (w.e.f. 2025–26), and the skill-focused guidelines of NEP 2020. Our deepest hope is that this course empowers you, the future marketing managers, with a holistic, strategic, and ethical foundation in the advertising industry.
The content is thoughtfully structured: Module I builds the essential business foundation (Introduction, Classification, Agency Structure, and Career Paths), and Module II provides crucial insight into the external environment (Economic/Social Aspects, Regulatory Bodies, New Trends, and Purposive Ads).
We believe this book will serve as an indispensable resource, empowering you to translate strategic market insights.
Contents –
Module I: Introduction to Advertising and Ad Agency
1. Introduction to Advertising
2. Classification of Advertising
3. Ad Agencies
4. Career in Advertising
Module II: Regulatory Bodies and New Trends in Advertising
5. Economic and Social Aspects
6. Regulatory Bodies
7. New Trends
8. Purposive Ads
