Presenting the first edition “Advance Marketing Management” written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about advance marketing management. This title “Advance Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
Module 1 : Decision Support System and Marketing Research
Module 2 : Designing and Managing Services
Module 3 : Retailing
Module 4 : Developing Marketing Strategies and Plan
Case Study
