Advertising and Brand Management

Dr. Alvirakumari Ashokbhai Rajwadi holds a Ph.D. in Agricultural Economics and was awarded the NFST Fellowship for her doctoral research by the Ministry of Tribal Affairs, Government of India. Her Ph.D. thesis received the Best Thesis Award at an International conference organised by Navsari Agricultural University, Navsari. She is currently serving as an Assistant Professor at the College of Agriculture, Junagadh Agricultural University, Junagadh. Dr. Rajwadi has published 23 research papers in reputed journals indexed in NAAS, WOS, and UGC CARE, along with 3 book chapters. She has also presented her work at 5 National and International seminars and conferences.

Dr. Dilip Rasiklal Vahoniya is an Assistant Professor and Head of the Department of Agri Entrepreneurship and Project Management at the International Agribusiness Management Institute, Anand Agricultural University, Gujarat. He holds an MBA in Marketing, a Ph.D. in Management, and has qualified UGC NET (Management). With over 15 years of academic experience, including 13 years in postgraduate teaching and Ph.D. guidance, he has mentored 58 postgraduate and one doctoral student. Dr. Vahoniya specialises in Marketing, Entrepreneurship Development, Project and Value Chain Management, Digital and Service Marketing, Advertising, and Brand Management. He has published more than 60 research papers in reputed journals, authored 4 books, and contributed 11 book chapters. He has also delivered lectures across universities and ICAR NET centres, and actively participated in several National and International conferences. He has been associated with government and World Bank funded research projects as Co-Principal Investigator and is a life member of professional bodies including SOED, ISTD, and other academic associations.

Dr. Prakashkumar Patel is an Assistant Professor in the Department of Commerce and Business Management at The Maharaja Sayajirao University of Baroda. With over 16 years of academic and industry experience, he specialises in marketing, operations, supply chain management, and research methodology. He has authored 8 books, contributed book chapters, and published research in leading Scopus and Web of Science-indexed journals. His work focuses on consumer behaviour, e-procurement, operations management, and post pandemic tourism revival. Recipient of the Teaching Training Quality Excellence Award (2021) and Teaching Excellence Award (2018), Dr. Patel is also a resource person and consultant in strategic management, process redesign, and market assessment.