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All in One Multiple Choice Questions Marketing Specialization (Pune Univ)

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It tives us an immense pleasure to present this book to the students of Marketing Specialization of Savitribai Phule Pune University. It covers Multiple Choice Questions based on the Syllabus of 2016 Pattern for the two subjects of Contemporary Marketing Research and Consumer Behaviour of MBA Program offered by Savitribai Phule Pune University. After taking into consideration, current trends in the present market scenario and acknowledging necessity of studying various dimensions of Consumer Behaviour and Contemporary Marketing Research, the Savitribai Phule Pune University has included these subjects in the MBA Program for the students of Marketing Specialization.

This book is useful and helpful not only to the PG but also to the UG students of other universities which have included the same subjects in their curiculum. This book is a sincere and servious attempt on the part of the authors to provide the students with Multiple Choice Questions in simple and lucid language. As there are 50 questions on each unit, if a student would learn all these questions correctly, no doubt, his conceptual clarity would automatically develop.

 

Contents –

1. Contemporary Marketing Research (CMR)
2. Consumer Behaviour (CB)

ISBN

Student Dollar Price

3

Library Dollar Price
Pages

72

Edition

First

Year of publication

2017

Weight

114

Type

Author

Dr. Dhananjay Avasarikar,

Prof. Archana Y. Lahoti

Publisher

Himalaya pub