Basics of Business Economics is essentially the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modern businessman in his decision-making process.
It is thus a welcome trend, in recent years, in the Indian Universities to introduce a course in Basics of Business Economics in the syllabi of the curricula of Commerce Faculties at Undergraduate Level.
The present book “Basics of Business Economics” is lucidly written, without compromising the standard designed in treatment of the subject, to cater to the needs of the student community.
Encouraged by the overwhelming response to our earlier publications on “Business Economics”, across the country which ran into several editions, we are now presenting a thoroughly prepared new volume entitled “Basics of Business Economics” as per the syllabus prescribed. It is primarily meant to serve as a standard, comprehensive and complete textbook for the latest Commerce and Management Programmes prescribed for all Universities. The book provides a thorough treatment of all the topics to be covered in the syllabus, giving them a logical flow with a lucid explanation of the subject-matter in an integrated manner with numerical, graphical and practical illustrations.
Contents –
Unit 1 Introduction to Business Economics
Unit 2 Demand and Supply Analysis
Unit 3 Production and Cost Analysis
Unit 4 Market Structures and Pricing Strategies
Unit 5 Macro Economic Environment
Case Studies
