The Book “Basics of Radio and Television”, is written as per the NEP syllabus prescribed by Mumbai University. It is with great enthusiasm that we present to you Basics of Radio and Television, a comprehensive guide tailored specifically for semester II, first year students of Multimedia and Mass Communication. This book is designed to introduce the foundational principles of two of the most influential mediums of mass communication and their role in shaping modern society.
Radio and television have been instrumental in connecting people across the world, disseminating information, and fostering creativity. After the globalization and privatization policies, the entire world has become interconnected and media has played the most significant role in this transformation. Despite the digital revolution, these mediums continue to hold their ground, evolving alongside new technologies and adapting to the changing needs of audiences. Understanding their history, functioning, and impact is crucial for anyone aspiring to work in the dynamic field of mass communication.
This book is structured to provide a balanced blend of theory and practical knowledge. The chapters explore the evolution of radio and television, their technical aspects, changing programming formats, and their impact on culture and society. To ensure the content resonates with the learning journey. The goal of this book is not just to inform but also to inspire students to think critically and creatively about these mediums.
Contents –
1. Evolution and Growth of Radio and Television
2. Regional Channels
3. News and Other Non-fictional Formats
4. Writing for Broadcast Media – (Radio and Television)
5. Emerging Trends – Mobile Technology, Social Media and Web
6. Digital Storytelling/Features
7. Current and Emerging Trends in Electronic Media
