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Business Communication (Madras Univ)


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Business relations are built on effective communication, this relation become effective only when it is routed through proper skills. As the adage goes business cannot live in vacuum, it need to breathe fresh air in the form of contracts, agreements and so on. No doubt communication can easily achieve all that which is predetermined by us and helps us to reach the target with ease. Further it is definitely not an easy task to realize the promotions into actual, it needs a great amount of effort with systematic approach which can transfer an ordinary employee into an in valuable assets of an organization. One should have tremendous amount of communication skill and strength to implement the same at different levels to achieve the required amount of efficient.

Communication is successful only if it is two-ways, one should be a good listener and obserstand them only he can be a good advisor. What is basically needed here is to understand then only he can be a good advisor. What is basically needed here is to understand and grasp the essential knowledge, our present book on Business Communication mainly aims at this direction, the work concentrate not only on theoretical aspect but a great effort is made to present practical aspect of business communication. The lucid language and effective presentation of the communication tools gives an extra value to our work on the subject and there are unique tools used to present the subject in a well-structured design to accept the challenges of present day’s requirement by the business organizations.

As the present scenario of business demand tremendous strengths among the employees to achieve the goals, every one the organization has to contribute towards the direction of achieving success, which an effective Business Communication are the basic needs.


Contents :

Unit – 1 Introduction To Business Communication
Unit – 2 Kinds of Business Letter
Unit – 3 Bank Correspondence
Unit – 4 Report Writing
Unit – 5 Modern Forms of Communication


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Year of publication




D. Ayub Khan Dawood,

R. Baskaran,

T. Somasundari


Himalaya pub