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Business Environment and Sustainable Development

298.00950.00

SKU: 51c39fe3b88f Category:

This book has prepared in accordance with the syllabus of Business Environment and Sustainable Development of the MBA course of the Biju Patnaik University.

Book Content of Business Environment and Sustainable Development
MODULE 1 BUSINESS ENVIRONMENT

Meaning, Nature and Scope of Business − Characteristics of Business − Environment of Business − The Nature of Business Environment − Internal Environment − External Environment − Micro Environment − Importance of Business Environment at National and International Levels − A Brief Overview of Some Business Environments and Impact on Business − Economic Systems − Capitalism − Socialism − Mixed Economy of India − Macro Economic Scenario − Primary Sector − Services Sector − Structure Of Indian Industry − Neoliberal Profile of the Economy − Liberalisation − Money and Capital Markets − Capital Market Reforms and Recent Developments − Stock Exchange and Regulation − Meaning, Importance and Functions − OTCEI − National Stock Exchange of India − Stock Holding Corporation of India − Regulation of Stock Exchange − Securities Contracts (Regulation) Act − SEBI and Investor Protection − Currency Convertibility − Exchange Rate and Convertibility of Indian Rupee − Capital Account Convertibility − Foreign Exchange Management Act − Summary − Model Questions

MODULE 2 BUSINESS AND GOVERNMENT : INDIAN PERSPECTIVE

Functions of State − Classification of Functions of State − The State, Institutions and Economic Outcomes − Economic Roles of Government − Economic Planning in India − Review of the Plans − The 11th Five Year Plan − Performance of the Plans − Foreign Trade Policy (Exim Policy) − Industrial Policy − Industrial Policy up to 1991 − The New Industrial Policy − Village and Small Industries − Promotional Measures − Micro, Small and Medium Enterprises Development Act − Institutional Structure − Khadi and Village Industries − Ancillary Industries – Drawbacks and Problems – Privatisation in Indian – Taxation Policy – Summary – Model Questions

MODULE 3 Managing Environmental ISSUES AND SUSTAINABLE DEVELOPMENT

Environmental Management as a Competitive Advantage – Greening Management – economic Development and Pollution – Pollution Levels – Global Environmental Issues –Sustainable Development – World Business Council for Sustainable Development – Summary – Model Questions

CASES
Cases 1 The Mc Donald’s Way
Cases 2 Transformation of Indian Two Wheeler Market
Cases 3 Procter and Gamble
Cases 4 Human Rights Protection
Cases 5 Globalisation of Pop Culture
Cases 6 Green Marketing?

ISBN

Year of publication

2017

Edition

First

Pages

236

Weight

314 (In Grams)

Book Code

Student Dollar Price

12

Library Dollar Price

38

Type

,

Author

Dr. Francis Cherunilam

Publisher

Himalaya pub