We have great pleasure in presenting the book “ Business Environment” written for students of PG courses. The subject matter is written in a simple and easily understandable language by considering India n business perspectives.
This is an endeavor to provide the students with thorough understanding of business environment concept. While writing this book we have benefited greatly from the studies of a number of books and the articles written by scholars widen over diversely.
In writing the book special care has been taken to avoid gapes in the sequential arrangement of topics in the syllabus and logically developed the various facets of business environment step-by step of an integrated approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed, as far as possible, in a self- contained manner.
Contents-
1. Nature of Business Environment
2. Global Enviromment
3. Economic Environment
4. Cultural Environment
5. Political-Legal Environment
6. Technological Environment
