It gives us immense pleasure to put forth a thoroughly revised book on “Business Environment.” The book would be of great help to undergraduate students, newly recruited managers and small businessmen. The book has been written in simple and lucid language to enable to understand the complex issues in business environment with special reference to the Indian Economy.
Contents :
1. Introduction to business Environment
2. Components of Business Environment
3. Political and Legal Environment
4. Economic Environment
5. Social and Cultural Environment
6. Technology and Competitive Environment
7. International Environment – GATT/WTO
8. Globalization, MNCs and FDI
9. Caselets on Studies in Business Environment
