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Business Policy And Strategic Management (Text and Cases)

625.001,350.00

SKU: f1469d412fcf Category:

The Second edition of the book adds value to the first edition in terms of new chapter and new topics in the existing chapters. The book covers all significant and recent areas of Business Policy and Strategic Management.

Distinctive Features of the Book:
– Learner-friendly approach
– Wide and comprehensive coverage
– Integrated presentation of the text with boxes, figures, exhibits and tables
– Provides rich and international case studies
– Refreshing modes like points to be remembered, key words and questions
– Numerous examples
– Customised and lucid language
– Online student and teacher manuals

 

Contents :

1. The Strategic Management Process
2. The Strategist and Strategic Decision-Making
3. Establishing Corporate Direction
4. External Environment Scanning and Industry Analysis
5. Internal Environment: Capabilities and Competencies
6. Global Strategic Management
7. Corporate Level Strategic Alternatives
8. Business Unit Level Strategies
9. Functional Level Strategies
10. Strategic Analysis and Choice
11. Structural Implementation
12. Behavioural Implementation
13. Functional Implementation: Functional Issues
14. Strategic Evaluation and Control
15. Strategic Management in Non-Profit Organisations
16. Social Responsibilities and Ethics of Business
17. Corporate Governance: A Strategy for Sustainable Development
18. Corporate Strategic Failures
Game and Cases

ISBN

Student Dollar Price

25

Library Dollar Price

54

Pages

550

Edition

Second

Year of publication

2020

Weight

904

Type

,

Author

Dr. P. Subba Rao

Publisher

Himalaya pub