The purpose of research is to equip business managers and entrepreneurs with new knowledge which in turn forms the basis for strategic decisions. Research is a very powerful tool to solve the most critical problems faced by the business organisations. The knowledge generated by research guides managers and entrepreneurs in designing creative strategies and plans. Hence, the management professionals should prudently use research for success of business organizations.
It gives us immense pleasure to present the book titled ‘Business Research Methods’ for Semester – I as per the MBA revised curriculum 2019 CBCGS and OBE pattern of Savitribai Phule Pune University. The syllabus of the course is comprehensively covered in this book. The concepts and practical applications are explained thoroughly. Throughout the book a methodical approach is used for explanation of concepts coupled with apt examples. A question bank as per Bloom’s taxonomy is given for practice after every unit. A simple language and clarity of concepts are the highlights of this book.
Contents –
1. Foundations of Research
2. Research Design
3. Data and Measurement
4. Sampling
5. Data Analysis and Report Writing