Consumer Behaviour and Marketing Communication

Prof. (Dr.) Niraj Kumar (b. 1952) is Former Director & Head, Department of Business Administration, Lucknow University. Lucknow. He is ADVISOR / CONSULTANT / DIRECTOR to Columbia Holistic University. California, USA. Price Waterhouse Cooper. U.S.A. Interactive Media International, Louisiana, U.S.A., Best Model Talent. Las Vegas, U.S.A. Amigo Trading & Supplies Co. Ltd. Hong Kong, Best House. Bangkok, Thailand. He holds a doctorate in Business Administration besides holding a Postgraduation Degree in Medicine and Law Degree. He was an U.G.C. Research Fellow and was also on the teaching faculty of Banaras Hindu University in the areas of Commerce and Management Studies. Dr. Niraj Kumar to his credit has 76 Books, 92 Research Papers / Academic Lectures. More than 250 General Articles beside a large number of Radio Talks, 7 Project Reports. He has guided more than 2600 Projects / Case Studies.

Dr. Suja R. Nair holds B.A. (Hons.), MBA and Ph.D. Degrees, and is a self-motivated professional with a work experience that spans over 27 years combining Corporate, Academics and Research. Currently, she is an Independent Researcher, and also handles Strategic Marketing as a Co-entrepreneur at Educe Micro Research, Bengaluru, India. Earlier, she had been a Practicing Manager in the corporate sector. But it is her passion for teaching that drew her to academics, and got her working as a Management Faculty at few academic institutions in Bengaluru. During the course of her teaching, she developed an interest in writing and embarked onto the journey of research and authorship with her first book entitled "Consumer Behaviour - Text and Cases", published by the Himalaya Publishing House (HPH), Mumbai in 1999. Subsequently, many more books were published by HPH, broadly in areas of Retail Management, Consumer Behaviour, Marketing Research and Organisational Behaviour, which are widely read and recommended by leading universities / institutes in India. She also has to her credit many articles published in top-tier International Journals and Handbooks of Research publications like IGI Global, Elsevier, Emerald and Inderscience Publishers. She is the Editor of Handbook of Research on Ethics, Entrepreneurship and Governance in Higher Education, and International Journal of Big Data Management, and on the Editorial board of IAFOR Journal of Education. She is an Honorary Rosalind Member of London Journals Press. In 2021, she was awarded "Woman of Excellence Award" by the Indian Achievers Forum in the category of Independent Researcher and Author at the National Atmanirbhar Bharat E-Summit.