We have great pleasure in presenting First edition “Consumer Behaviour and Marketing Research” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Consumer Behaviour and Marketing Research. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1: Introduction to Consumer Behaviour
2: Online Buying Consumer Behaviour
3: Consumer Satisfaction and Consumerism
4: Marketing Research Dynamics
5: Methods of Data Collection and Research Process
