Consumer Behaviour and Marketing Research (Sem 5, Bangalore Univ)

We have great pleasure in presenting First edition “Consumer Behaviour and Marketing Research” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Consumer Behaviour and Marketing Research. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1: Introduction to Consumer Behaviour
2: Online Buying Consumer Behaviour
3: Consumer Satisfaction and Consumerism
4: Marketing Research Dynamics
5: Methods of Data Collection and Research Process