The objective of this subject as per University of Mumbai guidelines is to understand the relevance of Consumer Behaviour for marketer and organization. It helps to understand role of marketing in influencing consumer behaviour. It analyzes the role of marketer & the consumer in advertising and it tried to sensitize the students to the changing trends in consumer behaviour.
The revised BMM syllabus came in to effect from June 2016. The syllabus is divided in to five modules. The topics are discussed in a detailed and simple manner. Possible question are given at the end of each paper.
Contents –
1. Consumer Behaviour and Marketing
2. Relevance of Perception and Learning in Consumer Behaviour
3. Psychological Determinants and Consumer Behaviour
4. Social and Cultural Aspects of Marketing and Its Impact on Consumer Behaviour
5. Consumer Decision Making
