Customer Relationship Management (Sem 6, BCom, NEP)

We have great pleasure in presenting First edition “Customer Relationship Management” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Customer Relationship Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Evolution of Customer Relationship
2. CRM Concepts
3. Planning for CRM
4. CRM and Marketing Strategy
5. CRM Planning and Implementation