E-Business Effectiveness and Efficiency of Technology

Prof. Rekha Prasad is a retired professor from Institute of Management Studies (IM), Banaras Hindu University (BHU). She has done her B.Sc. (Mathematics Hons.) from Indian Institute of Technology, Kharagpur and M.Sc. and Ph.D. in Mathematics from BHU. She joined IM, BHU in 1987 as an Assistant Professor. Prior to that, she has worked at Women’s College, BHU as a temporary Assistant Professor (teaching Mathematics to undergraduate students), Indian Council of Medical Research as a Research Associate (developing probability distribution for occurrence of various diseases), and IIT Kanpur as a Research Associate in an Indo-US Project entitled “Monsoon”. Core area of her competencies are Quantitative Techniques, Operations Management, and Management Information Systems. She has done extensive research in the area of Enterprise Resource Planning (ERP) and role of Information System in Relationship Marketing. She has published work, both in Management and Mathematics. She has attended and presented papers in National and International Conferences. She has successfully supervised six Research Scholars. She is the life member of Indian Association of Teacher Educators. She was on the Editorial Board of BHU Management Journal and at present, she is on the Editorial Board of Serbian Journal of Management (ISN 1452864, 22177159) and VIDUSHI (ISSN 0974 – 6374). She has been Dy. Coordinator, National Franchisee Training Program, which was an initiative under Tripartite MOU signed between BHU, REC (Rural Electrification Corporation), and PVVNL (Purvanchal Vidut Vitaran Nigam Limited) and Ministry of Power, Government of India. She has also served as Member of the Central Vigilance Committee (CVC) of Banaras Hindu University.
She has been the Coordinator of the Knowledge Forum, a platform of Research Scholars of Institute of Management Studies and contributed extensively for professional grooming of research scholars and Management Students. She has also been a source of motivation for Scholars in compiling and publishing Kshitish (The Horizon), an eNewsLetter of the Institute. At present she is the Program Director of Management Certificate Course, under the Ministry of Education, India, NEAT (National Educational Alliance for Technology), AICTE (All India Council for Technical Education) scheme. She can be reached at E-mail id: [email protected]