We have great pleasure in presenting the first edition “E-Commerce and Business Communication” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the leamers to know fully about e-commerce and business communication.
Contents –
MODULE – I: E-COMMERCE
UNIT – 1 Introduction
UNIT – 2 E-CRM and SCM
UNIT – 3 Digital Payment
UNIT – 4 ERP
UNIT – 5 New Trends in E-Commerce
MODULE – II: BUSINESS COMMUNICATION
UNIT – 1 Introduction
UNIT – 2 Types of Communication
UNIT – 3 Tools of Communication
UNIT – 4 Drafting
