We have great pleasure in presenting First edition “E- Commerce” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of E- Commerce. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to E-Commerce
Introduction
Defining E – Commerce
Main Activities of Electronic Commerce
Benefits of E-Commerce
Broad Goals of Electronic Commerce
Main Components of E-Commerce
Functions of Electronic Commerce
Process of E-Commerce
Types of E-Commerce
The World Wide Web
The Internet and the Web
Features
Role of Automation & Artificial Intelligence in E-Commerce
Review Questions
Unit – 2 E-Commerce Business Models & Consumer Oriented E-Commerce
Introduction
E-commerce Business Models
Major Business to Consumer (B2C) Business Models
Major Business to Business (B2B) Business Models
Business Models in Emerging E-Commerce Areas
E-tailing
Traditional Retailing and E-retailing
Benefits of E-retailing
Models of E-retailing
Features of E-retailing
Review Questions
Unit – 3 E-Commerce Marketing Concepts
Introduction
The Internet Audience
Consumer Behaviour
Basic Marketing Concepts
Internet Marketing Technologies
Marketing Strategy
E-services
Categories of E-services
Web-Enabled Services
Information-Selling on the Web
Review Questions
Unit – 4 Electronic Data Interchange & Security
Introduction
Benefits of EDI
EDI Technology
EDI Standards
EDI Communications
EDI Implementation
EDI Agreements
EDI Security
Electronic Payment Systems
Need of Electronic Payment System
Digital Economy
Threats in Computer Systems, Virus
Cyber Crime Network Security
Encryption
Protecting Web Server with a Firewall
Firewall and the Security Policy
Network Firewalls
Application Firewalls
Proxy Server
Review Questions
Unit – 5 Ethics in E-Commerce
Introduction
Issues in E Commerce Understanding Ethical, Social and
Political Issues in E-Commerce
A Model for Organizing the Issues
Basic Ethical Concepts
Analysing Ethical Dilemmas
Candidate Ethical Principles Privacy and Information Rights
Information Collected at E-Commerce Websites
Review Questions
