This book is an amalgamation of various aspects of Electronic Media that will benefit Mass Media students along with anyone who is interested in knowing about the Broadcast media and the trends in media platform. The other group of readers who can take away from this book are professionals from the media industry, academia, and media agencies, as well as student groups.
Electronic Media II is an extension of Electronic Media I which provides detailed information on various aspects of the radio, television industry and functions of TRP and the future of the broadcast industry. This book highlights the trends of digital media and various developments in radio and television platforms.
This book brings forth some of the ways to practice writing for Broadcast media. A special insight on how to improve anchoring skills is also listed for individual improvement. Some of the idea generation techniques listed in the book can help budding writers in radio, TV and Cinema platforms to develop effective content suitable for various media platforms.
Contents –
1. Evolution and Growth of Radio and Television
2. Regional Channels
3. News and Other Non-fictional Formats
4. Writing for Broadcast Media (Radio and Television)
5. Current and Emerging Trends in Electronic Media
