This book comprehensively explores the entrepreneurial process, from the genesis of innovative ideas to their transformation into impactful ventures. Designed for students, educators, and aspiring entrepreneurs, it bridges theoretical foundations with practical applications across key domains such as business planning, innovation strategy, and market development.
With structured modules and real-world insights, readers will attain a rich understanding of how creativity, resilience, and strategic thinking converge to drive sustainable growth. The book also highlights the role of entrepreneurship in economic development, particularly focusing on the challenges and opportunities faced by micro, small, and medium enterprises in emerging markets.
Whether used as a textbook or a professional guide, this work equips readers with the tools to navigate the dynamic landscape of innovation and enterprise creation.
Contents –
1. Innovative and Creativity – An Introduction
1.1 Introduction
1.2 Concept of Innovation
1.3 Innovation and Creativity
1.4 Comparison of Innovation and Creativity
1.5 Types of Innovation
1.6 Co-creation and Open Innovation
1.7 Developing an Innovation Strategy
1.8 Sources of Innovation
1.9 Innovation Environment
1.10 Creative Destruction
1.11 Case-based Questions
1.12 Theoretical Questions
2. Concept and Meaning of Entrepreneurship
2.1 Introduction
2.2 Factors Affecting Entrepreneurship
2.3 Characteristics of Successful Entrepreneurs
2.4 Difference between an Entrepreneur and a Manager
2.5 Types of Entrepreneurs
2.6 Social Entrepreneurship
2.7 Rural Entrepreneurship
2.8 Government Initiatives Supporting Rural Entrepreneurship
2.9 Women Entrepreneurship
2.10 Trailblazers of Corporate India
2.11 Entrepreneurial Success and Failure
2.12 Case-based Questions
2.13 Theoretical Questions
3. Entrepreneurial Ecosystem and Micro, Small and Medium Enterprises (MSME)
3.1 Introduction
3.2 Entrepreneurial Ecosystem in India
3.3 Role of State Government and Central Government in Supporting Small Enterprises
3.4 Administrative Set-up for Entrepreneurship Support
3.5 MSME – Micro, Small and Medium Enterprises
3.6 The Pradhan Mantri MUDRA Yojana (PMMY)
3.7 Ministry of MSMEs’ Organisational Set-up
3.8 Government Measures to Support SMEs
3.9 Government e-Marketplace (GeM)
3.10 Zero Defect Zero Effect
3.11 Lean Manufacturing
3.12 Startup India
3.13 Standup India
3.14 Innovate India
3.15 Multiplier Grant Scheme (MGS)
3.16 Dairy Entrepreneurship Development Scheme (DEDS)
3.17 Theoretical Questions
4. Entrepreneurial Finance
4.1 Introduction
4.1.1 Comparison of Entrepreneurial Finance and Corporate Finance
4.1.2 Core Areas within Entrepreneurial Finance
4.2 Estimating Financial Requirements
4.2.1 Types of Financial Requirements
4.2.2 Methods for Estimating Financial Requirements
4.3 Sources of Finance
4.3.1 Banks and Financial Institutions: Traditional Lending
4.3.2 Bootstrapping
4.3.3 Crowdfunding
4.3.4 Angel Investing
4.3.5 Venture Capital (VC)
4.3.6 Initial Public Offering (IPO)
4.3.7 Corporate Angels (CA)
4.4 Case-based Questions
4.5 Theoretical Questions
5. Innovative Concept Development and Potential Exploration
5.1 Introduction
5.2 Characteristics of a Business Opportunity
5.3 Identifying a Business Opportunity: Effective Approaches
5.4 Idea Generation
5.4.1 Factors Influencing Idea Generation
5.4.2 Techniques of Idea Generation
5.4.3 Classification of Idea Generation Techniques
5.5 Idea Screening
5.5.1 Classification of Idea Screening Techniques
5.6 Feasibility Analysis
5.7 Industry and Competitor Analysis
5.7.1 Political, Economic, Social, Technological, Legal, and Environmental Analysis (PESTLE Analysis)
5.7.2 Porter’s Five Forces Model
5.8 Competitor Analysis
5.9 Case-based Questions
5.10 Theoretical Questions
6. New Ventures, Setting and Developing Effective Business Models
6.1 Introduction
6.2 Forms of Business Organisation
6.3 Developing Effective Business Models
6.4 Value Chain and Business Model
6.5 E-business Models
6.6 Case-based Questions
6.7 Theoretical Questions
7. Developing a Business Plan
7.1 Introduction
7.2 Business Plan Drafting
7.3 Outline of a Business Plan
7.4 Sample Business Plans