We have great pleasure in presenting First edition “Entrepreneurship & Startup Ecosystem” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Entrepreneurship & Startup Ecosystem. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Entrepreneurship
Introduction
Meaning of Entrepreneur
Entrepreneurship and Startups
Types of Entrepreneurs
Innovative Entrepreneur
Imitative Entrepreneur
Social Entrepreneur
Women Entrepreneur
Corporate Entrepreneur
Qualities of a Successful Entrepreneur
Role of Entrepreneurship
Startups in Economic Development
Review Questions
Unit – 2 Crafting Business Models
Introduction
Business Model
Meaning of Business Model
Types of Business Model
General
B2B
B2C
D2C
C2C
Modern
Subscription
Freemium
Marketplace
E-commerce
Sharing Economy
Value Proposition
Meaning of Value Proposition
Key Elements of Value Proposition
Challenges in Building a Strong Value Proposition
Building a Successful Business Model Canvas
Review Questions
Unit – 3 Business Idea Pitching
Introduction
Business Pitching
Meaning of Business Pitching
Key Components of Business Pitching
Types of Business Pitches
Business Plan
Meaning of Business Plan
Elements of a Business Plan
Process of Preparing a Business Plan
Pitch Deck
Meaning
Key Questions Every Pitch Should Answer
Startup & Investment Terminologies
TAM
LTV
C A C
Runway
Burn Rate
Churn Rate
Review Questions
Unit – 4 Institutional Support for Startups
Introduction
Forms of Business
Sole Proprietorship
Limited Liability Partnership (LLP)
Public Companies Regulatory Procedures for the
Establishment of Startups
Intellectual Property Rights (IPR)
Registration Process
Importance of Intellectual Property Rights (IPR)
Role of Government in Supporting Startups and
Small Businesses
Central-Level Institutions
DPIIT
NITI Aayog
SIDBI
NRDC
State-Level Institution
KITS (Karnataka Innovation and Technology Society)
External Industry Associations
CII
ASSOCHAM
FICCI
NASSCOM
Role in Startup Ecosystem
Review Questions
Unit – 5 Startup Incubators and Accelerators
Introduction
Startup Incubators
Meaning of Startup Incubators
Types of Incubators
General
Industry Specific Incubators
University Affiliated
Corporate Incubators
Importance of Incubators for Startups
Prerequisites and Eligible Criteria for Applying to an Incubator
Emerging Trends in Incubation Support
Startup Accelerators
Meaning of Startup Accelerators
Incubators vs. Accelerators
Key Considerations in Selecting the Right
Incubator / Accelerator
Review Questions