Entrepreneurship stands at the heart of innovation, economic growth, and societal transformation. It is through entrepreneurial ventures that new ideas are translated into impactful products, services, and solutions. With the rise of start-ups across the globe—especially in emerging economies like India—the relevance and importance of understanding entrepreneurship in both theoretical and practical dimensions have never been greater.
This book, “Entrepreneurship and Start-Ups”, is designed as a comprehensive resource for students, aspiring entrepreneurs, and educators who seek to understand the foundational concepts of entrepreneurship and the dynamics of launching and growing new ventures in today’s competitive environment.
The book is structured around five essential themes: 1. Introduction to Entrepreneurship, 2. New Venture Planning, 3. Business Plan, 4. Introduction to Start-Ups, 5. Start-Ups in the Indian Ecosystem.
By combining academic insights with practical relevance, the book aims to nurture an entrepreneurial mindset and equip readers with tools to think critically, innovate, and act confidently. Case studies, real-world examples, and contemporary discussions have been integrated to enrich the learning experience.
Contents –
UNIT 1 ENTREPRENEURSHIP
Introduction-Meaning of Entrepreneurship, Factors influencing Entrepreneurship. Entrepreneur & Enterprise, Functions of Entrepreneur, Pros and Cons of being an Entrepreneur, Qualities of an Entrepreneur, Types of Entrepreneurs, Role of Entrepreneurs in Economic Development.
UNIT 2 NEW VENTURE PLANNING
Ventures- Meaning and definition, objectives, characteristics, types, Stages in Venture Planning. Methods to initiate ventures, Advantages of an ongoing venture and examination of key issues. Developing a market plan – Customer analysis, sales analysis, and competition analysis.
UNIT 3 BUSINESS PLAN
Introduction, Meaning, Importance, Preparation and format of Business Plan – Financial aspects, Marketing aspects, Human Resource aspects, Technical aspects and Social aspects of the Business Plan. Common pitfalls to be avoided in preparation of a Business Plan.
UNIT 4 INTRODUCTION TO START-UPS
Introduction, Meaning & Definition, Characteristics, Types- Fintech, Edutech, Appareltech, Greentech and Cleantech; Objectives, Scope, Functions, Eligibility Criteria for Start-ups. Pradhan Mantri MUDRA Yojana, Venture Capital Scheme, Support for International Patent Protection in Electronics & Information Technology (SIP-EIT), Stand up India, Single Point Registration Scheme (SPRS), High Risk-High Reward Research, Atal Innovation Mission(AIM).
UNIT 5 START-UPS IN INDIAN ECOSYSTEM
Introduction, Overview of Indian Startup Ecosystem. Government Initiatives-Handholding, Funding/Incentives, Accelerators and Incubation centers, Credit Guarantee Scheme for Start-ups, Tax Exemptions & Legal support by the government. Benefits to startups by the Indian Government. Challenges for start-ups in India.
