Entrepreneurship is an important aspect of the business and industrial growth of a modern nation. The spirit of entrepreneurship is marked by enthusiasm, persistence and ability to seek opportunities. It is at the core of all commercial and industrial activity.
One need not have a business and financial background in order to be a successful entrepreneur. But an entrepreneur must have the ability to assume risk and take opportunities for profit and advantage. The best way to minimize the risk is to prepare oneself for the road that lies ahead.
Although everyone may not be an entrepreneur at heart, it is possible to acquire most of the skills and abilities which are necessary for success in business. The business climate of our country is fast improving and many individuals and families are venturing in to enterprises, small and big. Knowledge and understanding of entrepreneurship are a necessary part of today’s business education.
Business Communication is today an integral part of business and management education. Success in business and industry depends largely on a person’s ability to build and sustain relationships with different sections of society, customers, suppliers, employees and people at large in and outside the market. Communication skill is all the more important for service industries whose success depends not only on the quality but also on the manner and the style in which the service is rendered; the human relationship is as important as the quality.
This book covers the syllabus for the paper in Entrepreneurship and Business Communication for the B.Com degree course of Kolkata University. It would also be useful to entrepreneurs who are about the start business and to those who are already in business.
Contents –
1. The Concept of Entrepreneurship
2. Characteristics of Entrepreneurs
3. Different Forms of Entrepreneurship
4. The Role of Entrepreneurs
5. The Entrepreneur and the Law
6. Promotion of a Venture
7. Financing of New Ventures
8. Project Planning
9. Feasibility Studies
10. Project Appraisal
11. Reports
12. Layout of a Business Letter
13. Letters of Offer
14. Orders
15. Status Inquiries and Recommendations
16. Collection Letters
17. Claims and Adjustments
