The main objective of the present work entitled “ENTREPRENEURSHIP DEVELOPMENT AND START-UP” is to serve as an invaluable guide to all those who want to enter into the entrepreneurial arena. It is also designed as a textbook to all those who pursue higher education with a course on ‘Entrepreneurship Development and Start-up’. Startups are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers.
Rooted in innovation, a startup aims to remedy deficiencies of existing products or create entirely new categories of goods and services, disrupting entrenched ways of thinking and doing business for entire industries. That’s why many startups are known within their respective industries as “disruptors.” You may be most familiar with startups in Big Tech— think Facebook, Amazon, Apple, Netflix, Google, collectively known as FAANG stocks—but even companies like WeWork, Peloton and Beyond Meat are considered startups.
The salient features of this book are:
• Presentation of various aspects of entrepreneurship in a simple language and lucid style.
• Logical arrangement of chapters in an adequate manner.
• Exhaustive coverage of project report and its appraisal comprehensively and critically.
• Critical analysis of problems faced by small-scale as well as women entrepreneurs.
Contents –
1. Entrepreneur
2. Entrepreneurship
3 Dimensions of Entrepreneurship
4 . Barriers to Entrepreneurship
5. Creativity and Entrepreneurship
6. Entrepreneurship and Micro, Small and Medium Enterprises
7. Legal Aspects of Business
8. Resource Mobilizing for Start-up
9. Sources of Financing
10. Support and Sustainability of Entrepreneurship
11. Institutional Support System for Entrepreneurs
12. Business Incubators, Angel Investors, Venture Capital and Private Equity Funds
13. Managing Finance
14. Marketing Mix
15. Government Initiatives for Promoting Entrepreneurship
