This book provides a clear and contemporary introduction to entrepreneurship in today’s digital-first world. It is designed for undergraduate and postgraduate students of management and commerce, as well as aspiring entrepreneurs navigating technology-driven business environments.
Covering 12 chapters, the book moves from core entrepreneurial concepts and opportunity recognition to digital business models, crowdfunding, compliance, and growth strategies. It also explores frontier themes such as AI, Web3, and the gig economy, equipping learners with insights into both current practices and future trends.
Each chapter follows an outcome-based format with learning objectives, real-world examples, and end-of-chapter activities. Case studies of Indian start-ups like Meesho, Zerodha, and Zomato illustrate how local ventures are scaling successfully in global markets.
Aligned with NEP 2020’s emphasis on entrepreneurship and digital literacy, this book serves as a foundational resource for students, educators, incubation centres, and early-stage entrepreneurs. Written in an accessible style, it blends academic rigour with practical relevance to prepare the next generation of entrepreneurs.
Contents –
1. Understanding Entrepreneurship in the Digital Age
2. The Entrepreneurial Mindset – From Passion to Execution
3. Idea Generation and Opportunity Mapping in a Digital World
4. Validating Your Idea – From Problem to Product-Market Fit
5. Digital Business Models and Lean Start-up Approach
6. Building a Digital Presence – Branding, Website & Social Media
7. E-Commerce and Online Selling Strategies
8. Digital Tools for Entrepreneurs – CRM, Analytics, and Automation
9. Financing the Digital Start-up – From Bootstrapping to Crowdfunding
10. Legal & Compliance Essentials for Online Ventures
11. Managing Growth and Scaling in the Digital Marketplace
12. Future Trends: Web3, AI, and the Next-Generation Entrepreneur
