The book is organised to provide a systematic presentation in founding a new venture, nurture it to grow and manage it with great success. Chapters are organised to help students to learn about entrepreneurship management.
Cultivating entrepreneurship often involves changing and sustaining a new set of social. The challenge of this process is perhaps most clearly discerned in the transitional economies of Central and Eastern Europe, but in fact many emerging democracies around the world have equally daunting obstacles to overcome. For this reason Allan Gibb’s article on building a culture of entrepreneurship in Central and Eastern Europe provides insights that are applicable to most developing countries.
A big part of cultivating entrepreneurship involves establishing an environment where business can flourish.
Contents :
UNIT − I : ENTREPRENEURSHIP
1. Entrepreneurship: A Conceptual Framework
2. Entrepreneurship: An Indian Scenario
3. Entrepreneurial Personality
UNIT − II : ENTREPRENEURIAL DEVELOPMENT
4. Entrepreneurial Development
5. Institutions in Aid of Entrepreneurship Development
UNIT − III : IDENTIFICATION
6. Opportunity Identification
7. Product Selection
8. Enterprise Launching Formalities
UNIT − IV : THE ROLE
9. Role of Support Institutions to Promote Small Entrepreneurs
10. Preliminary Project Report
UNIT − V : COST AND PRICING
11. Cost of Production
12. Pricing
13. Break-even Analysis
UNIT − VI : MANAGEMENT
14. Production Management
15. Marketing Management
16. Human Resource Management
17. Financial Management
18. Labour Legislations for SSI
UNIT − VII : TAXATION AND EXPORT MARKETING
19. Taxation
20. Export Marketing
21. E-Commerce
UNIT − VIII : ENTREPRENEURSHIP SOLUTIONS
22. Activity Based Costing
23. Business Process Re-engineering
24. ERP Solutions
25. Logistics of Entrepreneurship
26. Networking
27. Success Strategy
28. Technology − The Competitive Weapon
29. Enterprise Mobility
30. The SWOT Analysis
31. The Enterprise
