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Event Management


SKU: PGG0219 Category:

This book provides a comprehensive guide that delves into the art and science of orchestrating successful events. This book is crafted to be your indispensable companion in the conduct in your endeavor to conduct memorable events. It is not just a manual; it’s a roadmap to navigate the intricate landscape of event planning. Dive into a rich tapestry of knowledge that spans from the foundational principles of event design to the intricacies of flawless execution. With a focus on strategic planning, creative innovation, and post-event analysis, this book equips you with the tools needed to navigate the ever-evolving landscape of event management.

Contents –

1. Introduction to Event Management
2. Defining Event Objectives and Goals
3. Event Marketing and Promotion
4. Event Logistics and Operations: The Behind-the-Scenes Magic That Brings Events to Life
5. Event Production and Design
6. Creating Memorable Attendee Experiences
7. Event Sponsorship and Fundraising
8. Legal and Ethical Considerations in Event Management
9. Promotion and Publicity
10. Marketing Channels and Media Handling
11. Influencer Marketing for Event Promotion
12. Media and Graphics
13. Maximising Attendee Engagement through Pre-Event Promotion
14. Real-Time Event Promotion Strategies
15. Post-Event Promotion and Follow-Up
16. Future Trends and Innovations in Event Management
17. Appendix



Year of publication




Student Dollar Price



Annie Stephen,

Dr. Neerupa Chauhan,

Dr. Nidhi Raj Gupta


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