Foundation of Digital Marketing and Web Design (Sem 3, BCom Telangana Univ)

In take this opportunity to write and present this book with titled “Foundation of Digital Marketing and Web Design” for the students of third semester, B.Com. Course presented as Skill Enhancement Course (SEC) for 2 Credits by Osmania University. The Main Objective of the book is to present the subject in the most concise and simple manner with easy to understand examples. The book is written strictly according to the new syllabus (CBSC pattern).

Digital Marketing and Web Design are interconnected, shaping the online presence of businesses.

Digital Marketing involves using various online channels to attract, engage, and retain customers. Digital Marketing utilizes platforms such as email, social media, search engines, display, advertising and more.

It focuses on developing effective marketing strategies to reach target audience. Analytics use to measures marketing performance and gaining insights are crucial aspects of digital marketing.

A well-designed website creates a positive first impression for visitors. Web Design plays a critical role in digital marketing. Good design builds trust with audience. Proper web design enhances search engine optimization (SEO).

Contents –

1. Digital Marketing Foundations and Content Marketing
1.1 Introduction
1.2 Digital Marketing Vs. Social Media Marketing
1.3 Digital Marketer Vs. Social Media Marketer,
1.4 Digital Marketing Strategy
1.5 Benefits of Digital Marketing
1.6 Digital Marketing Best Practices
1.7 Starting with the Website
1.8 Search Engine Optimization (SEO)
1.9 Search and Display Marketing
1.10 Social Media Marketing
1.11 Video Marketing
1.12 Email Marketing Tools and Setup
1.13 Email Marketing Segmentation
1.14 Personalization
1.15 Mobile-Friendly Design
1.16 Content Marketing Foundations of Analytics
1.17 Newsletters in Content Marketing
1.18 Mobile Marketing Foundations
1.19 Review Questions
2. Web Design and Google Analytics
2.1 Web Design Basics: An Introduction
2.2 Web Design Principles
2.3 What is Google Analytics?
2.4 Exploring and Learning Web Design
2.5 Web Designing
2.6 Conversion Rate Optimization
2.6.1 Why CRO Matters?
2.6.2 The CRO Process
2.6.3 Best Practices in CRO
2.6.4 Case Study Example
2.6.5 To Set Up Conversion Rate Optimization (CRO) for Website
2.7 Understanding the Target Audience
2.7.1 Key Components of Target Audience Analysis
2.8 Data Gathering and Analysis
2.9 Applying Insights to CRO
2.10 Google Analytics: A Comprehensive Introduction
2.10.1 Setting Up Google Analytics
2.11 Review Questions