We have great pleasure in presenting First edition “Global Business Environment” written for students of PG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Global Business Environment. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to the Global Business Environment
Global Business Environment:
Introduction
Definitions the Global Business Environment
Concept of Global Business Environment
Importance of the Global Business Environment
International Business
Meaning of International Business
Definitions of International Business
Historical Evolution of International Business and
Globalization in Bharat
Approaches to International Business
Components of the Global Business Environment:
Political Environment
Economic Environment
Socio-cultural Environment
Technological Environment
Legal Environment
Interconnectivity of these Components in Shaping
Business Operations
International Organizations
The role of International Organizations
WTO
IMF
World Bank
EXIM Bank initiatives in Shaping the Global Landscape of
Business in Bharath
(Objective, Structure, Functions)
Multiple Choice Questions
Review Questions
Module – 2 Political and Legal Environment
Political Environment:
Political Systems and their Impact on Business
Types of Political Systems
Democracy, Authoritarianism and their effects on Business
Political Risk Assessment and Management Strategies
Legal Environment:
Key Legal Frameworks Governing International Trade
Intellectual Property Rights
Trade Policies
Tariffs, Quotas, Subsidies, Embargoe
Importance of Intellectual Property Rights
Agreements Types
Bilateral, Multilateral and Regional
Regional Agreements and Trade Blocs:
North American Free Trade Agreement (NAFTA)
European Union (EU)
Comprehensive and Progressive Agreement for
Trans-Pacific Partnership (CPTPP)
Association of Southeast Asian Nations (ASEAN)
Regional Comprehensive Economic Partnership (RCEP)
The organization of the Petroleum Exporting countries (OPEC)
Impact of Geopolitics on Global Business
Multiple Choice Questions
Review Questions
Module – 3 Economic Environment
Global Economic Systems:
Overview of Global Economic Systems
Capitalism
Socialism
Mixed Economies
Key Economic Indicators and their Significance
(GDP Inflation, Unemployment).
International Trade Theories:
Mercantilism
Neo-Mercantilism
Factor Mobility Theory
Theory of Absolute Advantage
Theory of Comparative Advantage
Product Life Cycle Theory
New Trade Theory
Theory of Country Size
Factors Proportion Theory
Porters Diamond Model
Economic Challenges and Opportunities:
Impact of Economic Cycles on
Business Operations
Strategies for Navigating Economic Downturns and Crises
Economic and Defence Agreements:
NATO (North Atlantic Treaty Organization)
AUKUS
BRICS
QUAD
Role and Its Relevance
Impact of Geo-economics on Global Business
Multiple Choice Questions
Review Questions
Module – 4 Socio-Cultural and Technological Environment
Socio-Cultural Dimensions in International Business:
Demographic and Population Trends
Social Norms and Values, Human Development Index
Understanding Hofstede’s Cultural Dimensions’ Theory
Impact of Culture on Communication
Negotiation
Business Practices
Technological Advancements and Innovation:
Role of Technology in Transforming Global Business Operations
E-commerce
Digital Marketing
The Rise of Fin-tech
Ethical and Legal Issues Pertaining to Technology
Multiple Choice Questions
Review Questions
Module – 5 Strategies for Operating in the Global Environment
Strategic Planning in the Global Context:
Tools for Global Strategic Planning (SWOT Analysis,
Scenario Planning)
Developing Competitive Strategies in Diverse Markets.
Risk Management and Contingency Planning:
Identifying and Mitigating Risks in International Operations
Importance of Agility and Adaptability in Global Strategies
Future Trends in Global Business:
Emerging Trends
Digital Transformation
Sustainability (ESG practices)
Ethical Business
Preparing for Future Challenges in the Global Landscape
Climate Change
Global Warming
World Economy Impacts
Multiple Choice Questions
Review Questions
