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Global Economy and Business Environment


SKU: PCB0026 Category:

The liberalization trend sweeping across the world has been making the business environment increasingly global for domestic firms. An understanding of the global business environment is, therefore, necessary for business strategy formulation. An overwhelming feature emerging global business environment is the impact of the forces emanating from the economic liberalization. This book, therefore, starts with an analysis of the business and proceeds to discuss topic like WTO and liberalization, global tranding environment and trade, international investment and MNCs, global competitiveness of nations and globalization, political and regulatory environment, social/cultural and demographic environment, technological and natural environments, international organizations etc.

This book, written in a lucid and succinct style, will be very useful to the teachers and students of Management, Commerce and Economics and managers and entrepreneurs. A number of illustrative boxes, tables and diagrams make this book very interesting and appealing. It also has 11 cases which provide insight in to different dimensions of the global business environment.

Contents :

1. Global Economy : Characteristics and Issues
2. An Overview of Business Environment
3. Environmental Analysis and Forecasting
4. International Trading Environment
5. Economic Integration and Cooperation
6. Gatt/Wto and Global Economic Liberalisation
7. Global Trade
8. International Investments
9. Multinational Corporations
10. Globalisation
11. Global Competitiveness
12. Political and Regulatory Environment
13. Social/Cultural and Demographic Environment
14. Technological and Natural Environment
15. Some Social Issues in International Business
16. International Organisations
17. Global Economic Crises


Year of publication







650 (In Grams)

Book Code

Library Dollar Price




Dr. Francis Cherunilam


Himalaya pub